As a kid, I spent countless hours building, struggling, dismantling and playing with LEGO’s. Little did I know that my childhood obsession would serve as the inspiration for what is now Urban Conversions.

Early on, these colorful interlocking plastic bricks showed me that everything starts as an idea. If you can dream it, you can build it.

The pre-made kits were no fun, but the pieces spawned the dream. These were literately building blocks, not meant to be built, glued, and then admired on a dusty shelf – Nor were they intended to be just an intense exercise in following directions.

Granted, when it comes to the toy and our business, there’s a lot of assembly required. The bricks have rules and restrictions governing how you can put them together. It’s complicated. There are many tasks.

Having a vision was more important than having a plan. Selecting the right brick for the job as always challenging. Eventually, patience pays off and the possibilities for greatness are endless.

Sometimes life is a box of pieces, the people you work with and the problems you will face come in all shapes and sizes. It’s OK to start over and important to pick up the pieces, but build something bigger, different, and better.

For those of you considering joining our team, we encourage you to think back to your own childhood and remember to be open to discovery, to embrace imagination, and to take things apart to understand the big picture.

– Alon Barzilay, Founder and CVO (Chief Visionary Officer)